I think that if pro organizers understood just how powerful each of these social media platforms could be for their business, we’d kick it into gear and start publishing our content more often.
One of the biggest barriers to just getting started on social media (aside from the feeling that you need to do all of them all the time) is just knowing WHAT the heck to post on each social network.
Here is my massive, epic guide to the types of content you should post on each platform, along with some ideas you may have not considered before about why you should be on each network in the first place. Pin for future reference!
Nikki Boyd is the creator of the popular lifestyle brand At Home With Nikki on YouTube. She also offers professional organizing services in the Charleston, SC area and all over the world via “virtual organizing”.
Enjoy the full transcript below the video!
So many stories I hear from women wanting to get involved in professional organizing sound similar to how my journey began.
You recognize your talent and your passion for organizing while helping friends and family and realize: this is actually a career you could see yourself doing for years to come. You may feel excited, passionate, and eager to get started… BUT you also feel scared, unsure, and lack the confidence needed to know that you have what it takes to actually run a successful business behind the scenes.
I am so proud of my students. Nothing brings me more joy than to be a part of the Pro Organizer Studio community and watch awesome boss babes find success in the business of their dreams. One such lovely lady is Ashley Grubbs of Mind Your Mess. Ashley is a student of our master class, Inspired Organizer™. She put the course to work for her, and totally rocked it in 2017!
Ok, I need you to stay with me for a minute. Which might be hard, because we’re all juggling sooo many responsibilities. Side-hustling, day job, mom-life, actually trying to socialize and fit in some self-care… You probably have a million things going on all. the. freaking. time. But really, multitasking isn’t getting you closer to your goals. Instead, it’s costing you a lot in terms of productivity, energy, and peace of mind.
Are you as nerdy about organizing (and EXCELLING at) your personal finances as I am? If so, you’re probably all about that Dave Ramsey, gazelle-intense life. Getting rid of debt requires laser focus… and some extra income can be a serious game changer.
So, you want to get more organizing clients.
When you’re starting your pro organizer side hustle, there’s one thing on your mind: making those dollar bills (am I right?!). You’re running your biz to be profitable, and getting leads is a top priority. I’ve been getting a lot of questions about Thumbtack in the Pro Organizer Studio Facebook group, so I’ve put together a complete guide to help you decide if the service is right for you. I’m going to walk you through what Thumbtack is, how to use it, and the pros and cons of using it to market your business.
(Want some other ideas to get your brand out there and start attracting customers? Watch my video on 25 ways to market your home organizing business and download the free marketing guide at the end of this post. It’s packed with super actionable, tested, and profitable ways to market your business without using paid services like Thumbtack)
If you’ve been Googling how to become a professional organizer (maybe you found my free course and are using it to get your side hustle off the ground), certification has probably been on your mind. Let’s break down this super overwhelming process and discuss whether it’s right for you.
I am SO excited to have Emma Woodman on for her first Pro Organizer Studio Facebook live! If you don’t know Emma, she’s our resident branding and web design expert and she is amazing. She offers some incredible (and totally affordable) branding and web design services for pro organizers, so check her out here.
Are you ready to talk about all things Instagram? If you’ve been joining our weekly live chats, you know I’m CRAZY about Instagram for professional organizers. For real… you’re building a business based on a beautiful, luxurious, organized lifestyle. How Instagram worthy is that?! This is why I have an entire Pinterest board devoted to Instagram strategies for pro organizers.
Starting from scratch, though, can be downright intimidating. That’s why I’m giving you this post to show you exactly how to use Instagram to market your professional organizing side hustle. Not sure if Instagram is right for you? Download the FREE social media checklist for pro organizers below.