What should social media be for professional organizers? Is Instagram ruling your life? My guest is Kate from Kate The Socialite, and she is a marketer for the home services industry, including many great professional organizers. We are talking about why soical media isn’t the answer many people think it is–and why.
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Beth Nordby was doing digital marketing for a big Fortune 500 company and she realized she wanted something more for her career. Organizing was it! She took a leap a year ago, became a professional organizer, started Custom Order Organizing, and hasn’t looked back.
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There comes a point in your professional organizing business where selfies and amateur snapshots just won’t cut it anymore to really convey your brand’s message to your audience.
One of the best investments I’ve ever made for my organizing business was having a proper branding photoshoot done. Having clear, crisp and cohesive photos will help your brand stand out from all other businesses around you and make you and your company appear more real, professional and approachable.
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I have often said that starting a professional organizing business is virtually free because you can DIY most of the startup tasks, even your website! If you choose to DIY your website, use these tips to guide you toward a website design that is appealing to your ideal client, and that represents the purpose of your business → to help people remove excess from their lives.
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I am SO excited to have Emma Woodman on for her first Pro Organizer Studio Facebook live! If you don’t know Emma, she’s our resident branding and web design expert and she is amazing. She offers some incredible (and totally affordable) branding and web design services for pro organizers, so check her out here.
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What exactly do high-end medical spas and professional organizers have in common? A whole. freaking. lot. Special guest Liz Brigham joins me to talk about how you can create a seriously amazing customer service experience for your high end clientele. These are easy, actionable tips from an experienced customer service pro, so you better be ready to take notes!
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I know a lot of you are just now getting into Instagram for business purposes. Instagram can be super-intimidating because everyone else’s feed is sooo gorgeous, and all the “best advice” out there says you should post on the platform at least once a day.
The million dollar question is, what in the world will you post?
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What’s your pro organizer “personality”?? Take this fun quiz and get some key insights into your branding strategy!
