In 2009, when I started my Professional Organizing business, our industry wasn’t nearly as mainstream as it is today. I may not have had a ton of competition, but I faced a whole bunch of other challenges, from explaining to people what exactly a professional organizer does, to how to market myself in a world without Instagram or Pinterest (think about that for a minute!)

If you’re under the impression that blogging is just for “bloggers,” then you’ve got it all wrong. It’s actually one of the greatest FREE marketing tools you have as a business. It’s your chance to provide value to your audience, drive more traffic to your website, plus increase your sales.
So, what is it exactly? And do you really need to be concerned with it?

Spoiler alert: Yes, you do! We’re going to run down what SEO is, why it’s important, and our top SEO tips for professional organizers that you can begin implementing today.

Something many new organizers struggle with, especially in the beginning, is what to put in their tool kit, and what supplies to bring with them on every session. It seems like many veteran organizers are guarded to share their “secrets”. I feel fortunate to have had someone early in my career share everything about their organizing kit, so I’m excited to pay it forward and share a rundown of everything in the kit I take to every client home, including the bag I use.

If you’ve taken your questions about this industry to Google, you’ve probably been totally overwhelmed by an array of cluttered, outdated advice.

The truth is that it will cost you almost nothing to put yourself out there and get started, but if you’re trying to piece together a business plan from random websites, it’s incredibly easy to let the internet swallow you with irrelevant advice.

Early on in my organizing business, I had a ton of wins that I noticed weren’t “the norm” in my research about how most professional organizers structured their services.

In this week’s episode, I am joined by professional organizer Brie Kistler, who also happens to be my Operations Manager at Pro Organizer Studio. Today we are talking about what goes on behind the scenes at Pro Organizer Studio, as well as some tips we have learned recently to help the business run as smoothly as possible. We will be sharing our experience as students of Adrienne Dorison’s new course, Run Like Clockwork.