Whether you just launched your professional organizing business, or you’ve been at it for a while, you’re always looking for ways to market your business and attract new clients.
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If you’re under the impression that blogging is just for “bloggers,” then you’ve got it all wrong. It’s actually one of the greatest FREE marketing tools you have as a business. It’s your chance to provide value to your audience, drive more traffic to your website, plus increase your sales.
So, what is it exactly? And do you really need to be concerned with it?
Spoiler alert: Yes, you do! We’re going to run down what SEO is, why it’s important, and our top SEO tips for professional organizers that you can begin implementing today.
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Regardless of how long you’ve been a professional organizer, if you have a website for your business (you most definitely should!) you’ve probably heard of SEO or search engine optimization by now.
So, what is it exactly? And do you really need to be concerned with it?
Spoiler alert: Yes, you do! We’re going to run down what SEO is, why it’s important, and our top SEO tips for professional organizers that you can begin implementing today.
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Something many new organizers struggle with, especially in the beginning, is what to put in their tool kit, and what supplies to bring with them on every session. It seems like many veteran organizers are guarded to share their “secrets”. I feel fortunate to have had someone early in my career share everything about their organizing kit, so I’m excited to pay it forward and share a rundown of everything in the kit I take to every client home, including the bag I use.
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I have often said that starting a professional organizing business is virtually free because you can DIY most of the startup tasks, even your website! If you choose to DIY your website, use these tips to guide you toward a website design that is appealing to your ideal client, and that represents the purpose of your business → to help people remove excess from their lives.
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If you’ve taken your questions about this industry to Google, you’ve probably been totally overwhelmed by an array of cluttered, outdated advice.
The truth is that it will cost you almost nothing to put yourself out there and get started, but if you’re trying to piece together a business plan from random websites, it’s incredibly easy to let the internet swallow you with irrelevant advice.
Early on in my organizing business, I had a ton of wins that I noticed weren’t “the norm” in my research about how most professional organizers structured their services.
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In this week’s episode, I am chatting with professional organizer and Inspired Organizer™ student Kathleen McAinsh. Kathleen’s mission is to serve young mom’s who need tools to help raise their children in a structured home they can feel safe and empowered in. Kathleen is a true innovator with a beautiful heart. I can’t wait for you to hear some of her new ideas.
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In this week’s episode, I am joined by professional organizer Brie Kistler, who also happens to be my Operations Manager at Pro Organizer Studio. Today we are talking about what goes on behind the scenes at Pro Organizer Studio, as well as some tips we have learned recently to help the business run as smoothly as possible. We will be sharing our experience as students of Adrienne Dorison’s new course, Run Like Clockwork.
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In this week’s episode, I am interviewing Liz Brigham, a dear friend of mine as well as the Manager of Ageless Remedies, a luxury medical spa in Charlotte, NC. I invited her on for a special chat all about creating luxury customer service experiences! She has lots of great tips for building your confidence and designing your services around your customer’s true needs. Don’t miss this one if you have ever felt nervous about targeting affluent clientele for any reason.
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In this week’s episode, I’m chatting with attorney Annette Stepanian all about exactly what it takes to start your business legally. Annette Stepanian is a traditionally educated lawyer and business strategist who equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses.
Combining her passion for law and small business, Annette seeks to make the law practical, approachable, and dare we say it – even a little fun!
