Have you ever thought about taking your professional organizing talents to the page? Our Inspired Organizer® Hillary Zama decided to take a dream and an idea and make it a reality–she is now a published author, with her book “Spruce Up: A Professional Organizer’s Guide for Your Home, Your Body, and Your Life” being out in the world. Hillary walks us through the publishing process and the goal-setting process that got her through taking her lifelong love of writing from an idea to a finished book.

Kay Patterson is best known on the internet as The Organized Soprano–and she has the unique distinction of being a professional organizer along with being a professional classical singer. She has a superb YouTube channel where she talks about organizing, gives you tours of her own house to talk about how to stay organized–and sometimes does live interviews with people like our very own Jen Obermeier. We are happy to be able to share with you a recent YouTube Live that Jen and Kay did and hope you find it fun an informational.

In 2009, when I started my Professional Organizing business, our industry wasn’t nearly as mainstream as it is today. I may not have had a ton of competition, but I faced a whole bunch of other challenges, from explaining to people what exactly a professional organizer does, to how to market myself in a world without Instagram or Pinterest (think about that for a minute!)

If you’re under the impression that blogging is just for “bloggers,” then you’ve got it all wrong. It’s actually one of the greatest FREE marketing tools you have as a business. It’s your chance to provide value to your audience, drive more traffic to your website, plus increase your sales.
So, what is it exactly? And do you really need to be concerned with it?

Spoiler alert: Yes, you do! We’re going to run down what SEO is, why it’s important, and our top SEO tips for professional organizers that you can begin implementing today.

Something many new organizers struggle with, especially in the beginning, is what to put in their tool kit, and what supplies to bring with them on every session. It seems like many veteran organizers are guarded to share their “secrets”. I feel fortunate to have had someone early in my career share everything about their organizing kit, so I’m excited to pay it forward and share a rundown of everything in the kit I take to every client home, including the bag I use.