be social



laptop used for instagram on marble desk

How to use Instagram for your home organizing business

Jul 28

Your Step-By-Step Instagram Guide

Are you ready to talk about all things Instagram? If you know me, you know I’m CRAZY about Instagram for home organizers. For real… you’re building a business based on a beautiful, luxurious, organized lifestyle. How Instagram worthy is that?! This is why I have an entire Pinterest board devoted to Instagram strategies for pro organizers.


Starting from scratch, though, can be downright intimidating. That’s why I’m giving you this post to show you exactly how to use Instagram to market your professional organizing side hustle.



Why your home organizing business needs Instagram


People on Instagram are far more engaged than those on other social media sites… and with 400 million active users, that’s HUGE for your business. Check out these stats:

  • 71% of U.S. brands will be on Instagram this year
  • 75% of Instagram users take action after seeing an Instagram ad (this is AMAZING)
  • 31% of all American women are on Instagram


Instagram lets you connect with your customers, inspiring them with the organized lifestyle they want.



3 things you need to know to get started


1. It’s ok to repost other people’s pictures… just keep it classy

You don’t have to invest tons of time and money taking your own pictures. Instagram is full of inspiring images that you can totally share — just keep some simple etiquette in mind. First, message the owner of the photograph before posting. Keep it brief and polite — “Hey, I love your work! Is it ok if I share your image with my followers?”

Second, always credit the source. This is so easy to do on Instagram. All you have to do is tag their account by typing @[their Instagram name]. You can use a camera emoji to keep things snappy and stylish. (📸  like this!)

You can also get free stock photography from websites like Unsplash to add more variety to your feed.



2. Make the most of Instagram hashtags 

Instagram will let you put up to 30 hashtags on every post… so totally do that! Hashtags are how potential clients and new followers will find you.

Maxing out your hashtags is smart marketing, but not if it makes your IG feed look cluttered (you’re a pro organizer, after all!). Adding hashtags to a comment on your post, rather than the caption itself, is a great way to keep things tidy — and I know you’re all about that life. 😇

Not sure which hashtags you should use? Keep reading! I’ve put together a complete list of 30 hashtags for home organizers later in this post.



3. Use Instagram Stories to share your organizing projects 

Instagram Stories are becoming more and more popular (and starting to outpace Snapchat). Since Instagram Stories are temporary (they won’t show up on your photo grid with your other posts), they’re the perfect spot to share the real work you do as a pro organizer. You could share:

  • Behind the scenes of a home organizing project
  • Before and afters
  • Your favorite organizing supplies
  • “Day in the life” posts… your potential clients want to get to know you!


And super serious point: make sure that you have your client’s permission to post any photos or videos of their home.



Hashtags for professional organizers


Ready to start using Instagram for your biz? I want you to jump in, without perfectionism and overwhelm holding you back. The 30 hashtags below are ready for you to copy and paste into your Instagram posts, so you can grow your following and build your brand now. 


Oh, and while you’re busy posting, don’t forget to follow me @proorganizerstudio!

































What to do after you post

on Instagram


You’ve shared the perfect image with your followers… Now what? What you do after you share a post is just as important if you really want to grow your following.



1. Like the post from your personal account 

The first couple of minutes of engagement with your followers are really important for your post to do well, so go ahead and give it some hearts. You can also share it to your Facebook page for some extra reach.



2. Respond to comments 

Social media is not a set it and forget it kind of thing. You need to show up and work it if you want clients to connect with your biz. Replying to comments makes your audience feel special… and that’s exactly how you want your potential organizing clients to feel.



3. Be visible 

This is where you put the SOCIAL in social media. Follow professionals in your area (think interior designers, real estate agents, and high-end service providers), and set aside time to interact with them. Friendly comments on their posts will help you build relationships, and that can lead to referrals. Plus, their followers will start seeing your name… it’s a total win-win situation for you.


But seriously… what if I don’t have time for Instagram?


Being the boss of you comes with some great perks… and some huge demands on your time. I totally get it. With a little organization, you can do a TON on social media in just an afternoon. We also offer done for you marketing services as well.



Get my simple roadmap for launching and growing your business.






Photos of jen by ANGELA ZION