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Podcast Episode 27: Planners, Printables and Blogging with Laura Smith

Sep 4

Welcome to Episode 27: Planners, Printables and Blogging with Laura Smith

This week on the podcast, my guest is professional blogger and planner designer, Laura Smith of I Heart Planners. In this interview, we have covered her business journey as an organizing-focused blogger, all the way to being the designer of The Sweet Life Planner. She has done all kinds of interesting things related to organizing for her audience online. So, if you’re interested in creating more for your organizing business online, you are really going to love this episode!

What We Talk About:

(00:00) – Intro to the Episode
(01:07) – Introducing Laura Smith
(01:42) – Laura shares how I Heart Planners got started 
(4:23) – How Laura transitioned out of her full-time job 
(6:11) – Creating and selling printables
(10:58) – How Laura created her ideal planner
(16:50) – Laura shares the details of her online organizing summit, GetOrganizedHQ
(18:42) – The Sweet Life Society membership program
(20:54) – Laura’s blogging schedule and tips for consistency
(26:15) – How to deal with the comparison game
(30:28) – How to not give up on your business
(35:10) – How to fight perfectionism
(39:11) – Laura shares how she uses audience feedback to plan her content 
(44:19) – Episode Wrap-Up

Laura Smith

Laura Smith is a professional blogger and the owner of I Heart Planners, where she shares inspiration for home organizing, planners, becoming more productive, and simplifying life. Laura loves creating organized spaces that are beautiful, practical, and highly functional. She believes that by making our systems beautiful, we will stay much more motivated to keep up with them, and our lives will stay organized.

Get more info on the GetOrganizedHQ Summit: September 9-13, 2019


Related Links:

A year of blog content ideas for organizers

Collaboration over Competition

Getting published as a pro organizer with Jennifer Ford Berry

Building community with Autumn Nyby and Bethany Lockhart

Blogging as a pro organizing niche with Abby Lawson

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Photos of jen by ANGELA ZION