DIY logo design tips for your organizing biz with Emma Woodman
I am SO excited to have Emma Woodman on for her first Pro Organizer Studio Facebook live! If you don't know Emma, she's our resident branding and web design expert and she is amazing, AND she's talking all about logo design tips for your organizing business. She offers some incredible branding and web design services for pro organizers, so check her out here.How you brand your business is THE difference between getting paid like a housekeeper vs. getting paid $50-125 an hour by high end clientele. So listen up. Even if you need to DIY your organizing business logo right now, you can still do it with class and style. Emma walks you through the real branding process she uses with her clients, plus she tells you exactly what you'll need to design your own logo.And once you are done learning about your logo design, make sure to hop on over a read our top 6 DIY website tips for professional organizers to tie your branding all together.
3:21 Get to know our website and branding expert, Emma!5:54 How Emma fell in love with logo design7:39 Getting started with the brand process9:32 The brand questionnaire Emma uses for her clients11:56 How to use Pinterest to develop your brand14:48 Get organizing business logo and brand inspiration from Emma’s Instagram and Pinterest16:41 The behind the scenes process of logo design18:35 Why you need feedback on your logo concepts19:12 Font resources for DIY brand design20:34 Avoid this common DIY logo mistake20:53 Why Creative Market is the graphic design resource you need to streamline your business23:21 What to do when it’s time for a digital mockup of your logo23:54 Why you NEED Adobe Illustrator to design your own logo, and how to save money getting it (seriously)25:45 Knowing when to quit27:46 Do this before you save your logo files29:00 Your business logo needs to have these variations to REALLY work for you29:48 The file formats you need to have for your logo31:23 How to use Canva to design your marketing materials33:54 Guidelines to help your DIY logo project stand out36:08 How to use premade logos from Creative Market and Etsy38:17 Design rules for choosing your logo fonts40:04 This color test will save you so much time when designing your brand44:21 Going the DIY route? Emma can still help!